Matte vs Glossy Stickers and Labels—Understanding the Pros and Cons for Your Business
Are you looking for the perfect way to make your business stand out? Custom stickers and labels are an effective and affordable way to add a unique touch to packaging, products, promotional materials and more. But when it comes time to choose between matte or glossy finish when you order custom stickers and labels, knowing which option is best for your needs can be challenging. In this article, we will compare the pros and cons of both matte vs glossy stickers and labels so that you can decide what type of sticker/label is right for your business.
Stickers vs labels
Before we look at matte vs glossy, let’s dive into stickers vs labels. When applied, they look exactly the same. But labels can actually be huge time savers. That is because labels are printed onto sheets (for hand applications) or rolls (for machines), while stickers are individually cut. This makes labels easier and faster to peel, allowing you to brand more products in one sitting. However, stickers are great for promotions, handing them out to customers or selling them on.
What makes a sticker or label glossy or matte?
What’s the secret behind making stickers and labels look glossy or matte? Well, it all comes down to the type of laminate applied to the material. A glossy finish is achieved using a high-gloss laminate, resulting in a shiny, reflective surface perfect for catching the eye.
On the other hand, a matte finish is created using a matte laminate, which diffuses light and creates a softer, more subtle effect. So, whether you want your design to pop or prefer a more low-key vibe, it’s all about choosing the right laminate for your stickers and labels.
When to use a glossy finish
A glossy finish’s shiny and reflective nature makes it great for drawing attention. So, if you want your products or packaging to stand out on store shelves, a glossy sticker or label might be the way to go. We recommend using them when you design clear stickers or labels or want to create a metallic look, as a glossy material highlights the premium nature of these materials. Plus, high-gloss finishes are extremely durable, making them ideal for labels and stickers used outdoors or exposed to harsh conditions.
When to use a matte finish
Matte finishes are perfect if you want your design to appear clean and subtle, without coming off as too flashy. They also look great when paired with vibrant colours, making them ideal for designs with a modern aesthetic. And because matte finishes are not as reflective, they can be less eye-catching.
If in doubt…
Still not sure which type of finish to go for? Don’t worry—you’re not alone! Depending on your design and how you want it to look, matte vs glossy stickers and labels can both work equally well. To ensure you get the look and feel you’re after, many companies offer custom samples to help you decide. So why not order samples and see what works best for your business?
When choosing between matte vs glossy stickers and labels, there’s no one-size-fits-all answer. However, by understanding the pros and cons of each finish, you can make an informed decision that best suits your needs. Whether you’re after a glossy design to stand out on store shelves or a subtle matte effect for clean branding, there’s sure to be an option that works for you. So why not give it a go and see what kind of statement your custom labels and stickers can make?
