A business, be it big or small, requires customers – both new as well as old. It is easy to gather new customers, by using different advertising techniques you can attract lots of new customers into investing in your product.
When it comes to retention, it takes more than just a few ads. The relationship grows with mutual trust and loyalty. It takes a lot of time to build trust between you and your customer to stay loyal to you and not shift to another brand.
Before we indulge in understanding different engagement strategies, let’s talk about…
What is a Customer Engagement Strategy?
It is a plan to enhance the customer’s experience with the usage of the product. The customer engagement strategy is when the client is not only happy with the commodity but also how the brand made them feel while & after using it.
In 2021, customer experience is the number 1 reason for anyone to choose a particular brand. People’s review of your brand gives you the place where you stand amongst the competitors.
Thus, the quality of customer relations plays a significant role in recommending you to their family and friends. With the advancement of technology, people have gone pretty traditional when it comes to choosing their brand. It is not about how grandiose the advertisements are but how exceptionally it is well received and shared.
The Relatability Factor:
People these days seldom bother about who endorses the brand rather they are much invested in the relatability factor. This factor is nothing but the amount of kinship it brings to the buyer and how relatable they find you.
Did you know? 86% of the consumers say that the brand’s authenticity plays a pivotal role in deciding which brand they like! Create a personality for your brand and let it speak for itself. The values of the brand and its visions & missions are the ones that you need to carve to create a niche.
Email Marketing
It is an in-person kind of conversation you can initiate with masses at once. Make different lists of various types of customers and send emails to them accordingly. Intrigue them with the latest news and contests. Suggest rewards for referrals and reach out to your new audience with exciting offers.
But how to gather new contacts? Simple. It is through email search engine tools like GetEmail.io. The email lookup tool employs AI and complex algorithms but is very simple for the user to use. It can fetch you multiple email addresses in just a matter of seconds. You can utilise this tool to verify single emails to get updates of bulk emails as well.
Approachable Marketing
A brand, regardless of its size, should be approachable to its audience. When I say approachable, it just doesn’t mean good customer service. It implies the dynamic contact you have with your public on social media as well.
Actively participate in engaging with the audience on the different social media platforms. Post content regularly on Instagram, Twitter, Facebook etc to get an insight into your brand’s demographic and its interests. Upload open-ended posts to get a considerable response from your audience.