Cecilie Copenhagen is a fashion brand that was created in the year 2011. It has gained traction recently and has become one of the most sought after brands in the world. The modest history of its origins is quite interesting. It all started when designer Cecilie Jørgensen created an overcoat out of two scarfs which became quite popular in the following days. This unexpected popularity led to the formation of the brand. It is famous for its unique Scandinavian designs, which are made from high-quality materials. They provide huge variety when it comes to clothing. But what makes this brand so popular? Here are some of its key aspects:
The Focus of High Quality
The important motto of Cecilie Copenhagen has always been quality, and they have been able to deliver on their promise quite consistently. It has one of the main selling points of this brand. Customers have come to expect longevity and durability from every one of their products.
Meeting Up With Demand
Fans of the brand always brag about its abundant supply. And that is entirely true. They have always managed to reshelve their clothing after they got sold out. It is one of the fundamental places where many new brands tend to fall short. But they noted this issue and made sure that it didn’t fall into the same trap.
Stick to the Basics
Most brands try to diversify into various fields with the hope of attaining a new audience. It usually causes them to lose out their core audience. But they have always remained loyal to their core audience. Even though they have diversified quite a bit in recent years, it still is very rooted and vocal about their design language. Their asymmetric hemlines are a great example.
Transparency
Brand loyalty is an achievement that comes when the brand followers associate themselves as a part of the brand. Commitment plays an important role when it comes to brand loyalty. Using social media and the internet, they have created a strong association with critics and followers. The relationship of a brand with its customer can make or break the company.
Focusing on Global Audience
Every brand has to go global someday or the other. The question is how one can crack the market? Timing and choosing the right products can play an important role here. Cecilie Copenhagen struck the right balance between traditional Scandinavian design and one that attracted a global audience. It is impressive how they pulled it off.
Creative Designs
If there is something that one can expect from them, it is creative and unique designs. It can make the wearer stand out. It does a really good job at that. The designs are bold and vibrant, and the colours pop.
Comfort
Comfort is an integral part of any dress, and they know it too. That is why they always give utmost care to the dresses they make to make sure that they are comfortable to wear all day.
A brand is something ever-changing and evolving. But when a brand changes. The brand needs to know what its fans and followers like and move accordingly. Most new brands fail to do that. It has maintained the idea of being a creative and quirky Scandinavian brand known for its high quality and original designs. It is always necessary to concentrate on something one is good at because that is the only way to attain perfection. The brand has well understood itself and its audience. It strives to create great products for them rather than focusing on new areas of revenue. It is the reason it has captured the hearts of its followers and the reason why it is thriving as a brand.