Today, more and more businesses stage their web presence to tap customers. However, digital marketing isn’t a piece of cake. A ton of technicalities goes into SEO optimization. If you miss out on a single point, it could hurt your rankings and sales. No business would ever wish to face such scenarios. Yet, most entrepreneurs lack the necessary info on SEO. If you’re one such market, follow these best practices of SEO in Singapore to stay afloat in the race.
SEO Practices in a Nutshell
SEO or search engine optimization involves Off-site and On-site strategies. As a marketer, you should make your site SEO-friendly on these two aspects. If you fail to do so, you could get out of the competition. Proper optimization, on the other hand, will let you scale even in a saturated market.
On-Page Tactics
On-site strategies include actions that you do on your site for improved search (SERP) results. First, write fresh content in your niche. Make sure it’s new and engaging. Post a couple of content pieces every week. Okay, you know your posting strategy and the type of posts for your niche.
What next? Will your content rank higher and get you a top slot in search engine results? No way! Nobody will find your site online unless it’s SEO-optimized. For that, you should include high-traffic search-phrases/keywords within the content copy. Keywords are phrases any user types in search engines to find services/products.
You must include search phrases (your targeted prospects might likely use) in your post. For instance, if you sell laptops in Philadelphia, your keywords could be best laptops Philadelphia or affordable laptops in Philadelphia. Also, include the main search phrase within the title, URL, and Meta tags.
Too many graphics slow down the page loading time. So, add fewer images to your content. Now, organize the content with suitable navigational links. Include relevant white spaces in your post. Add call to action links at the right places within each post. All these On-site tactics will increase the ranking of your site.
Off-Site Strategies
Besides On-page techniques, pay close attention to Off-site tactics. To begin with, build links for your site. Try to get as many links as possible. The higher the back-links, the better your page rank will be. However, be sure you get links from authority sites, not spam websites.
Promote your website on social sites. Today, no business can deny the potency of YouTube, Twitter, and Facebook. Billions of people check these sites for socializing and other chores. So, make your profile on each of these websites and build your followers/subscribers list. Once you garner trust and attention from followers, post relevant micro-content at the right time with links to your site. Over time, you’ll see amazing results in the form of increased traffic and sales.
Also, optimize your site for Google Maps. Send your business address to Google Maps and verify it. Within a couple of days, your website will rank higher in Google Maps for local search results.
Bottom Line
All these best practices of SEO in Singapore will rank your website higher and drive a ton of targeted traffic. By expanding a modest sum, you can optimize your site and say good-bye to SEO marketing chores.