Having a powerful, trusted brand is essential for your organization to thrive. If your target audience isn’t aware of your brand, it’ll become very difficult for you to increase your customer base and sales. A professional brand design agency in London can help you familiarize your target audience with your brand so that you can find and retain loyal customers and enjoy higher profits.

Here are seven effective marketing strategies to successfully boost your brand.

1 – Improve Your SEO with Related Keywords

Search engine optimization (SEO) might sound intimidating but it’s actually not that hard to implement. Through effective SEO strategies, search engines such as Google will be able to pick up your content and display it on their search results page. This makes SEO a very important tool in boosting your brand online.

For the best SEO practice, research keywords in your industry and category. These are the words your target market is using to search for companies like yours. You can use tools such as Moz Keyword Researcher, SEM Rush, Google Trends, and UberSuggest to identify the most popular keywords in your industry.

Once you identify the keywords, build your content around it. Let’s say you have an online pet store and you find that several people are searching for “healthy dog food.” You can create a post titled “5 Healthy Dog Foods to Keep Your Pet Healthy and Happy.” Remember to include the keywords into the headline, body, and image titles of your post. The better your keyword density, the easier for search engines to pick up your post.

2 – Make the Most of Influencer Marketing

Getting people with a high following is another great way to boost your brand awareness. Identify existing influencers in your industry whose business you could possibly complement.

You can use several kinds of influencers such as Instagram bloggers to high-profile celebrities, depending on your budget. An influencer talking about your brand will increase its reach and make more people aware of it.

You can even offer to sponsor influencers at an event if they’re willing to do that or use them as ambassadors for your brand. Several CrossFit-related companies do this, such as Rogue Fitness which sponsors some athletes with clothing. The athletes who wear Rogue Fitness’s sports gear then become a walking advertisement for the brand.

3 – Leverage on Video Marketing

Research shows that people, especially millennials prefer to watch videos than reading text. This is the primary reason why you should include videos in your marketing strategies. Creating and posting branded videos that are relevant to your target market plays a very important role in promoting your brand and driving traffic to your website.

Irrespective of the size of your business, you can easily leverage video marketing. For instance, you could create a unique video that appeals to your target market and post it on video-sharing sites such as YouTube, Vimeo, etc.

Animated videos are also a great tool to boost your brand. People love to be entertained, even when they’re watching an ad and animated videos are a great way to amplify the entertainment factor in your marketing strategy. 2D animation studios in London can help you create engaging and entertaining animated videos for your brand.

4 – Start A Podcast

In the pursuit of boosting your brand, you need to remember that the more value you add to your people’s lives, the more likely they are to remember you and become your customers.

Creating a podcast isn’t just talking about your brand or discussing the industry that you operate in. There are plenty of ways you could get creative! For instance, if you have a fitness brand, you could interview athletes about how they can make a difference in their communities. Or if you have a fashion brand, you could talk about the latest trends of the season.

Think of the areas in your team that has expertise in or external experts that you could invite to your podcast. Creating a podcast that is branded properly and adds value to the listener’s lives will go a long way in promoting your brand.

5 – Harness the Power of Social Media

With over 3.8 billion users, social media is a powerful tool to boost your brand. By creating brand awareness ads for social media, you can reach new people who might be interested in your product or service.

You can launch brand awareness campaigns on Instagram and Facebook to improve your brand’s reach and recall. You can create carousel ads (which include a series of media), videos, and other forms of engaging content to target people who might want to purchase your brand. Moreover, social media ads even allow you to filter your audiences based on gender, location, age, interests, and behaviors.

6 – Use Google’s AdSense Auto Ads

Paid advertising is an excellent way to make your brand visible to your target market.

Recently, Google introduced the all-new AdSense Auto Ads which will show you the perfect place to create and optimize your ads. This Auto Ads tool uses machine learning technology to automatically place your brand on sites that are best for your brand. Thus, top employee monitoring software they ensure that your brand is effectively reaching your target market, thereby providing you with a higher ROI.

7 – Partner with Other Businesses

Another great way to boost your brand is to partner with other businesses. This is especially important if you have a local business but is useful for other businesses as well.

You can work with other businesses to conduct festivals or seminars. Advertising your brand in events and festivals will play a major role in boosting your brand.

Last Few Words

These effective marketing strategies are a great way to boost your brand and build brand awareness.

Emerald Colour is a full-service marketing agency in London, providing you with creative, digital, and print services.

Author Bio:

Richard Kearsey is a digital designer at Emerald Colour – a digital design agency in London that offers various services, like website design, animation, bespoke exhibition stand design, etc. He loves creativity and enjoys experimenting with various design techniques for both web and print. He also enjoys sharing his thought on the latest design trends and upcoming marketing ideas.